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Sprite
A comical slice of life from the Coke Family.
Coca-Cola owns many soft drink brands under its company, thus the idea behind this was to depict how frustrating it can be to go unnoticed. Even though Sprite is one of the most popular sodas in the world, it somehow manages not to be the first choice for many.
So, this 45-second spot showcases how Sprite does its own thing to stand out among its family members.
Online Commercial
Behind The Scenes
Art: Joel Garcia
Copy: Beth Duffy
DP: Joseph Larson
Strategy: Sarah Deakin
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